Twitter:site: The Twitter username of the website including the You can choose from the nine different card types described above, and the default card type is "Summary". Twitter:card: This tag, which is very similar to og:type, lets you describe the type of content to be shared. The most commonly used Twitter card tags are: Like Open Graph tags, the Twitter card tags also take place in the section of your website code. Note: Both Lead Generation and Website Card are available via the Twitter Ads Dashboard (opens in new tab). Website Card: A Card featuring your website to drive traffic via clicks.Īll of these cards can be extended with App Installs and Deep-Linking.Lead Generation Card: A Card for driving leads for your product/service.Product Card: A Card to show off product.App Card: A Card featuring a mobile app with direct download facility.Player Card: A Card to provide audio, video, or any other type of media.Photo Card: A Card with Tweet sized photo.Gallery Card: A Card with an album of four photos.Summary Card with Large Image: It is similar to default Summary Card, except it allows you to feature an image with extra details and attribution.Summary Card: Default Card that includes a title, description, thumbnail, and Twitter account attribution.Currently, Twitter offers nine different card types that can be attached to tweets. Similar to Facebook's Open Graph tags, Twitter Cards empowers you to attach media experiences to Tweets that link to your content. So once you've implemented Open Graph tags on your site, it will also work for LinkedIn. The final code for Facebook will look like this: Īs we mentioned earlier, LinkedIn also supports Open Graph tags (opens in new tab) to control how your web page should be displayed when it is shared. Og:type: This property allows you to specify the type of content you're sharing. og:image:secure_url: Allows you to use an alternate path to the image, if the webpage requires HTTPS. It has some optional structured properties: Og:image: This tag lets you specify the absolute path of the image that Facebook will display in the rich snippet. There is no need to include this tag, but you can use it if the object you're sharing is a part of a larger website. Og: site_name: This tag tells Facebook your website's name. This tag is extremely useful if you have multiple URLs for the same content since it ensures that all your shares will go to your defined page. Og:url: In this tag, the URL of shared page is placed. Og:description: This is where you describe what your content is about. Though Facebook doesn't have limit on number of characters in title, but it's better to keep the character count between 60 and 90. It is similar to the html title tag that search engines use. Og:title: This is the title of your content that that Facebook populates in the snippet. To leverage Open Graph tags, you need to place them between the section of your web page.īelow are the most commonly used Open Graph tags: In simple words, Open Graph is a way of controlling how information will travel from a web page to Facebook.
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